Excellence in Design
Our industrial design solutions combine aesthetic excellence with functional innovation, creating products that inspire and meet market needs. Transform your idea into reality with our expertise.
The Companies of Our Working Group
Main factors of the successes of our study
From the creation of innovative products to customer satisfaction and design expansion, the key metrics of our projects highlight our creativity and dedication to quality industrial design.
Completed projects
Customer loyalty
Partner Companies
Partners and references in design
YACHTING
ITALICADESIGN: Excellence in Naval Interior Design
ITALICADESIGN redefines interior design for mega yachts with a bio-inspired approach, where organic forms and natural efficiency merge with Italian craftsmanship. Each space becomes a functional work of art, inspired by the principles of harmony and balance that govern ecosystems.
Thanks to the use of advanced technologies such as wrapping with high-performance materials, with the option to choose from 500 different types of wood, we optimise the restyling processes, reducing time and costs by 50% without compromising on quality or details.
Our manufacturing combines fine artificial or natural materials—selected woods, noble metals, and innovative fabrics—with high-tech solutions, creating environments that emulate the perfection of nature. The goal? To transform every yacht into a masterpiece of efficiency and elegance, where design and innovation sail at the same speed.
AUTOMOTIVE
ENGINEERING EXCELLENCE INSPIRED BY NATURE
For almost 30 years, we have collaborated with the leading names in the automotive industry - Ferrari, Maserati, Lamborghini, Fiat, Ducati, Aprilia, and Toyota - transforming biomechanics into automotive art. Each one-off project is born from observing the perfect harmony of nature: aerodynamic curves inspired by the flight of birds of prey, lightweight structures that replicate the principles of animal skeletons, and surfaces that mimic the skin of predators.
Our design merges technology and biomimicry, where composite materials behave like natural fibres and propulsion systems emulate the energy efficiency of ecosystems. For each client, we create bespoke solutions that combine extreme performance with organic elegance, with the same perfection that evolution has shaped over millions of years.
This philosophy has allowed us to earn the trust of the most demanding brands, bringing into our projects the very essence of natural engineering: adaptability, resilience, and a perfect balance between form and function. Our future? To continue growing, learning from the greatest designer of all time: nature.
Industrial Design and Technological Development Projects:
The Innovative Approach of Prof. Franco Lodato and Maurizio Pellegrino
The research and design activities of Prof. Franco Lodato and Maurizio Pellegrino span from industrial design to advanced engineering, with a focus on sustainable mobility, wearable tech, automotive, technical furnishings, and smart objects.
In the Mobility sector, they have developed solutions for electric micromobility with an ultra-lightweight alloy frame and energy recovery systems, integrating IoT for real-time data management. For wearable technologies, they have designed ergonomic devices with biometric sensors and piezoelectric materials, optimised for human-machine interaction (HMI) in medical and sports contexts. In Automotive, they have experimented with monocoque structures made from fibre-reinforced composites, gesture interfaces, and adaptive lighting systems, with a human-centred approach. In furnishings, they combine modular design with embedded technologies.
The technical objects include professional tools with brushless actuators, ergonomic grips in TPU, and wireless connectivity for Industry 4.0. The design methodology combines rapid prototyping (multi-material 3D printing), FEM simulations, and usability testing, with a focus on the circular economy. The goal: to combine aesthetics, functionality, and technological innovation, reducing environmental impact through eco-design choices and optimisation of production cycles.
COCA-COLA
FREESTYLE
Elegance and Innovation: The Coca-Cola Freestyle dispensers designed by Franco Lodato for Pininfarina combine refined Italian design aesthetics with cutting-edge technology, creating an iconic object for modern consumption.
Fluid Lines: Inspired by automotive design, they feature sleek curves and smooth surfaces reminiscent of supercar bodywork, with a focus on ergonomics and accessibility.
Futuristic Interface: Intuitive touchscreens are integrated into a minimalist design, with illuminated icons guiding users through beverage customization.
Pininfarina Signature: The front grille and chrome details reflect the company’s DNA, celebrating its legacy in industrial design.
Customization: Beyond functionality, the design enhances user experience with dynamic LED lights that react to selections, adding a playful element.
Sustainability: Despite their futuristic approach, materials are chosen for recyclability, aligning with Coca-Cola’s green policies.
Cultural Icon: These dispensers are not just machines but design pieces that transform a simple act into a memorable visual and tactile experience.
Franco Lodato has thus brought Pininfarina’s tradition into the F&B world, bridging art and function.
ITALICADESIGN: When Design Becomes Part of Everyday Life
For decades, ITALICADESIGN has been creating objects that transcend mere utility to become part of the collective imagination, becoming icons of form and function. Their designs do not just solve problems; they define the way we interact with objects every day, transforming them into silent companions of our existence.
Think of those intuitive shapes that your hands recognise at first touch, those perfect mechanisms that work effortlessly, those materials that age gracefully, acquiring character rather than wearing out. This is the hallmark of ITALICADESIGN: the art of blending aesthetics and ergonomics in objects that withstand the test of time, not only in homes but in memory.
From the reassuring lights of the appliances we check before sleeping, to the handles that seem moulded to our grip, to the devices that simplify everyday gestures without us even realising it. They are small silent revolutions, projects so well-executed that, over time, we stop noticing them – because they have now become part of us.
Explore our unique creations
Discover our latest collection: innovative and sustainable designs that combine aesthetics and functionality for a unique experience.
WEARABLE TECHNOLOGY: The Wearable Future
The industrial design applied to wearable technology is redefining the relationship between humans and technology, creating devices that are not only functional but also aesthetically integrated into daily life. From smartwatches to clothing with biomedical sensors, the focus is on ergonomics, innovative materials, and sustainability. Materials such as bioplastics and lightweight alloys ensure durability and minimalism, while flexible screens (like those of the Samsung Galaxy Ring) open up new forms.
The challenge is to balance invisible technology and user experience: AR glasses like Meta Ray-Ban or smart footwear with haptic feedback (e.g. Nike Adapt) demonstrate how interaction can be intuitive. Meanwhile, medical wearables, such as the ECG patches from BioIntelliSense, transform complex data into accessible designs.
With the advent of IoT, wearables will increasingly become cognitive and emotional prosthetics, featuring customisable designs and low environmental impact. The future? Technology that adapts to humans, not the other way around.
AESTHETICS AND TECHNOLOGY
Innovation and Style in Smartphone Design
Italica Design is an Italian excellence specialising in technological and functional design for smartphones. Its projects combine refined aesthetics and advanced usability, designed for discerning users and international brands.
Each device is crafted with premium materials such as aerospace aluminium, reinforced glass, and ceramic, ensuring durability and elegance. The lines are minimalist and ergonomic, with attention to details like rounded edges and fingerprint-resistant finishes.
Italica Design has collaborated with leading companies such as Motorola to create smartphones with high performance, integrating technology and design. The concepts range from ultra-slim models to modular devices, with a strong focus on sustainability (recycling of materials, eco-friendly packaging).
Italica Design's approach is human-centered: every curve and button is designed for an intuitive user experience. The result? Smartphones that are not just tools, but objects of desire.
FUNCTIONAL TECHNICAL DESIGN
Industrial Design and Functional Technical Design: Innovation between Form and Function
Industrial design and functional technical design represent the perfect balance between aesthetics, ergonomics, and engineering. These projects are not limited to mere beauty; they solve concrete problems, optimise processes, and enhance human-object interaction.
From modular furniture to smart appliances, functional design aims to simplify tasks. Every detail is crafted to maximise efficiency and comfort.
Industrial design, on the other hand, combines innovative materials and advanced technologies. An example? Electric cars with optimised aerodynamics or smartphones with durable yet lightweight casings. The challenge is to create scalable, sustainable products suitable for industrial production.
Today, with the advent of 3D printing, IoT, and artificial intelligence, designers have revolutionary tools to rapidly prototype and test solutions before launch. The result? Objects that are not only beautiful but also intelligent, durable, and environmentally friendly.
Maurizio Pellegrino, Professor Franco Lodato and Architect Julie Hardridge
Dedicated professionals who drive our success.
Meet our team
Dedicated professionals driving our success
Maurizio Pellegrino
Strategic Design Partnerships Director UXDesign, Business Matchmaker
Maurizio Pellegrino is an Italian entrepreneur and innovator with decades of experience in the automotive and design sectors, internationally recognised for his ability to combine creativity, technology, and business. Founder of Italica Design and SkinzWraps Italy, Pellegrino has revolutionised the concept of vehicle customisation, taking the art of wrapping and automotive design to new levels of excellence in Europe.
His career in the automotive world began with prestigious collaborations with iconic brands such as Ferrari Racing Division, Lamborghini, Ducati SBK, Fiat, and the Piaggio project for Dolce & Gabbana. Thanks to his innovative vision, he has contributed to the development of design and customisation projects that have redefined the aesthetics and functionality of luxury cars and motorcycles. His ability to interpret customer needs and turn them into reality has made him a reference point in the industry, earning him a place on the MOB World List.
Maurizio Pellegrino boasts an extensive network of relationships and connections with leading companies in the global automotive sector, a result of his long experience. He has built an international reputation as an innovator and key figure in the automotive world. His ability to combine creativity, technology, and business has made him a reliable partner for high-profile projects, extending his influence in key markets across Europe, the United States, and beyond.
Pellegrino has also made his mark in the media world, collaborating with major publications, Hollywood films, and television programmes. He has worked with 20th Century Fox as an Artistic Director, Discovery Channel, and National Geographic, bringing his expertise to programmes dedicated to automotive design and technology. Additionally, he has participated in editorial and documentary projects, sharing his passion for innovation and Italian craftsmanship.
Among his success stories is the creation of SkinzWraps Italy—a leading company in the Racing vehicle design sector that has conquered global markets thanks to visionary creativity and bespoke solutions. SkinzWraps Italy has become a reference point for teams in the Ferrari Racing Division and other prestigious automotive brands.
With a vision always focused on the future, Maurizio Pellegrino continues to innovate, advancing projects that unite design, technology, and sustainability. His dedication to excellence and his ability to anticipate market trends make him a prominent figure in the international automotive landscape.
Prof. Franco Lodato
Industrial Design - Biomimicry and sustainabledesign.
Franco Lodato is a visionary Chief Innovation Officer with over 30 years of experience in driving transformative innovation across various sectors, including healthcare, luxury goods, wearable devices, and consumer electronics. Renowned for leveraging the principles of biomimicry and sustainability, Franco has developed market-leading products that meet the evolving needs of consumers, as evidenced by a robust portfolio of over 80 patents. His impressive career includes leadership roles in global companies such as Pininfarina, Motorola, and Masimo, where he has consistently aligned product strategies with overall business objectives to foster sustainable growth and innovation.
At Masimo Corporation, Franco served as Senior Director of Industrial Design & User Experience, where he led the strategic shift from B2B hospital solutions to luxury B2C wearable devices. This transformation redefined the perception of the Masimo brand, establishing it in the luxury market through the launch of the Freedom Smartwatch. The product combined medical-grade technology with premium materials and a consumer-centric design, highlighting Franco's ability to integrate advanced sensor technology and sustainable practices.
As SVP of Global Design & Innovation at Kids2 Inc., Franco revolutionised the company's product development by introducing a holistic and modular design process that integrated lean innovation and design for manufacturing. This approach resulted in the creation of 100 patents per year, reduced product costs by 50%, and improved overall sustainability. His leadership extended to the development of interactive toy technologies that enhanced consumer engagement, merging user-centric design with emerging technologies such as augmented reality (AR) and artificial intelligence (AI).
In his current role as Senior Business Advisor at Pininfarina, Franco has developed a five-year innovation roadmap that expands the company's presence in the United States. By diversifying into architecture and lifestyle products and forming strategic partnerships, he has adapted Pininfarina's European design ethos to American tastes, prioritising sustainability and cross-sector innovation.
Franco's career beginnings include notable achievements as Head of Product Innovation at Motorola, where he pioneered the world's first Android tablet, and as VP & Managing Director Americas at Pininfarina, contributing to award-winning designs of luxury cars. Fluent in English, Italian, and Spanish, with additional skills in French and Portuguese, Franco's global perspective and multidisciplinary experience make him a driving force in innovation strategy and design leadership.
Julie Hardridge
Visionary Interior Architect for Luxury Spaces
With an unparalleled attention to detail and timeless elegance, Julie Hardridge creates extraordinary interiors for ultra-luxury residences, superyachts, five-star hotels, and luxury commercial spaces. Her distinctive style blends bespoke craftsmanship with innovative design solutions, creating spaces that exude sophistication and functionality. With over 25 years of international experience, Julie has established herself as one of the most authoritative voices in luxury interior architecture, known for creating breathtaking and deeply personal environments. A+ accreditation with the Better Business Bureau for Architexture Group.
Spatial Poetry: Mastering the interaction between volume, light, and circulation. Material Alchemy: Curating rare materials and artisanal finishes. Sensory Architecture: Designing experiences that engage all five senses. Future Heritage: Creating timeless spaces that transcend trends. Authorial Expertise. Ultra-Luxury Residential: Penthouses, private villas, and grand residences in global capitals. Superyachts and Aviation: Complete interior architecture for vessels over 50 meters. Excellence in Hospitality: Five-star hotels, boutique resorts, and private member clubs. Luxury Commercial: Luxury flagship stores, corporate headquarters, and private galleries. Top-tier real estate developers and hotel groups. Superyacht shipyards and airlines. Luxury brands seeking flagship stores. Experiences Methodology and Process. Holistic Vision: Comprehensive space design and architectural integration. Custom Details: Designing custom furniture, lighting, and cabinetry. Artistic Care: Integrating commissioned artworks and collectible pieces. Craftsmanship Responsibility: Collaborating with master artisans and ateliers around the world.
Tradition, technology and Italian ingenuity... And achieving the highest quality.
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